Enterprise Holdings has entered into an agreement to add new franchise locations in South Korea, the company announced last week.
Korea First Rent A Car currently operates eight locations in South Korea and will introduce the Enterprise and Alamo brands into those locations in April 2023. In addition, there are plans for expansion into four airports: Incheon International Airport and Gimpo International Airport in Seoul, Jeju International Airport and Busan’s Gimhae International Airport, according to Enterprise.
Enterprise’s National Car Rental brand currently operates two locations in the Seoul area, according to the company.
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