Saturday, September 24, 2022

Watch this car’s journey in reverse | Advertising | Campaign Asia

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Singapore-based used-car service Carro has launched its first-ever regional brand film titled ‘A Car’s Journey in Reverse’ in which a car is seen going through its wear-and-tear in reverse. This is to depict that Carro is well-aware of each vehicle’s history. The company says: “We will always be truthful about a car’s history through our rigorous 160-point inspection and high-quality refurbishment process, we ensure that all Carro-certified cars sold will be as good as new.”

The campaign, produced by TBWA Singapore, is aimed at the insight that used cars are perceived to have hidden risks due to a lack of transparency over their driving and maintenance history.

Well, regardless of Carro’s inspection SOPs, consider Ad Nut sold. Ad Nut is particularly fond of the comedic timing of a woman who casually shrugs as she scratches a curb. If you, like Ad Nut, was wondering how the film was shot in reverse, a stunt driver was commissioned drive in reverse in real time. Learn more about the production in the BTS video below:

CREDITS

TBWA\Group Singapore
Executive Creative Director: Andy Grant
Creative Director: Peter Callaghan
Associate Creative Director: Robert Nelk and Mark Peeters
Junior Art Director: Avis Ann
Content Creator Art: Brian Don
Copywriter: JengYi Sow
Junior Copywriter: Raphael Cheong
Social Media Manager: Jolene Lim and Noah Wahid
Brand Director: Dan Paris, Benoit Freyburger, Peter Etheridge, Cherylene Chew
Associate Brand Director: Sophia Wee
Head of Agency Production:
Creative Producers:
Sariyanti Sannie
Luke Pidgeon, Billie Choo-Letts

Applebox Asia (Production house, Bangkok):
Executive Producer / Founder: Khoo
Film Director: Christopher Hill
Executive Producer: Farah Fatah
Producer: Dear (Naruemon Petchsuwun)
DOP: Parrk Priyapakdeekul
1st AD: Paris
Production Manager: Phrinx
Art Director: Kai
Wardrobe Stylist: Natt
Location Manager: May

Fuse Adventures in Audio (Audio house, Singapore)
Creative Director: Colin Pereira
Music Supervision: Isa Ong
Producer: Siti Nur Ain

The Quiet Lab (Post house, Bangkok)
Post Supervisor: Colin Foo & Randall lee
Post Producer: Prapa ‘Nui’ Suthirawatthananon
Editor: Ian Alexander Ng
Digital Intermediate Colourist: Coloursmith
Senior Flame Artist: Power Kuan
Flame Artist: Jintaporn Tiamkrua & Cherry Eng
Effects Artist: Supakit Thonglairuam 

 


(Except for the headline, this story has not been edited by PostX News staff and is published from a syndicated feed.)

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