The best Huckberry Black Friday deals are thoroughly unsurprising—in a very good way. The outdoorsy retailer is the kind of place where you’ll find a niche, but extremely functional camp tool right next to a marvelously cozy sweater straight out of a film set. And that’s what we’re looking at when it comes to HB’s big sale. The Huckberry Black Friday sale is a free-for-all of sitewide savings. We’re talking up to 40% off everything from devilishly handsome boots to puffer jackets to slick carbon steel pans and more. But as with all Black Friday sales—like those at Amazon, Walmart, and Nordstrom—some deals are better than others. If you want help wading through the muck, these are our favorite cuts.

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