Rather than a restaurant or a rat-shaped hole, this Chicago hidden gem has been contributing to and commemorating the city’s cultural landscape for almost 110 years. Despite having no relation to the well-known local television station (and existing well before they were on air), WGN Flag & Decorating Co. is just as much of a Chicago institution.
The family-owned business was founded by William George Newbould on Chicago’s Southeast Side in 1916. Today, it continues to thrive under the stewardship of Carl “Gus” Porter III, the fourth-generation owner. Not only is WGN Flag & Decorating Co. one of Chicago’s oldest establishments, it is also one of the most seasoned flag companies in the country. In recent years, their involvement in their neighborhood goes beyond their detailed decorations; their commitment to their community is evident from their over century-long presence and involvement in collectives like the Chicagoland Chamber of Commerce and the National Independent Flag Dealers Association.
With approximately 95 percent of their materials being sourced from the U.S., homemade authenticity is at the core of every creation. In addition to their long-lasting legacy, WGN Flag & Decorating Co. also upholds educational values, serving as a resource for proper flag care and etiquette. The business once operated on a 24-hour service bell, and while they have shifted away from the excessive accessibility, WGN Flag & Decorating Co.’s dynasty runs strong.
Their work can be seen all around the city—from street festivals to the large Chicago flags that fly downtown. The boutique banner production company’s most recent standout projects include bunting flags for the newly elected Pope Leo XIV, and the United Center and Chicago Bulls’ new pennants for the retirement of Derrick Rose’s number. Just like our new pope and Rose, WGN Flag & Decorating Co. takes great pride in being from the South Side; it’s almost serendipitous that their histories are stitched together in such a subliminal, yet literal, way.
The immense amount of familial and institutional knowledge is packed into and produced within just one city block, but its reach is worldwide. WGN Flag & Decorating Co. has celebrated and produced championship banners for all of the Stanley Cups, World Series, and retired jerseys. As they look to the future, even the lack of winning for Chicago’s sports teams can’t slow them down.
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