Long before the temperatures rise above 20°C and travel plans are booked, I’m scoping out the season’s swimsuit trends. It’s my way of getting through the wall of grey winter skies and now, summer has finally arrived. I’ve had time to analyse what’s emerged in the swimwear category this year and what the fashion set are adding to their beachwear rotations. Unsurprisingly, they’re all incredibly chic.
These 2025 swimsuit trends have led to a few new additions to my own summer wardrobe. Whilst I’m typically a minimalist at heart, these different cuts, strap configurations, and patterns have swayed me into trying something brand new. If your own swimwear drawer needs an upgrade for the season, take a look at the following six elegant swimsuit trends that are setting the tone for poolside wear—plus, all the spots where you can buy these swimsuits, from luxury brands to high-street strongholds.
2025 Swimsuit Trends to Wear This Summer:
1. Bold-Patterned One-Pieces
Style Notes: Solid-coloured one pieces are staples, of course, but Courtney’s vibrant patterned swimsuit has convinced me to add a little more visual interest to my swimwear. With something playful and bold like this, accessories can remain minimal. Plus, it makes your swimsuit double as the perfect top for holidays. Wear it with a long skirt or linen trousers.
Shop the Look:
COS
Printed Scoop-Neck Swimsuit
I can’t think of a more fitting look for staycations and holidays.
PUCCI
Marmo Printed Swimsuit
Does it get more iconic than a Pucci print?
ZARA
Floral Print Swimsuit
I haven’t stopped thinking about this swimsuit.
2. One-Shoulder Swimsuits
Style Notes: This fresh take on the classic two-strap swimsuit still gives you more support than bandeau styles and looks eternally chic. You can wear this silhouette with wrap skirts, shorts, jeans and linen trousers. I also can’t think of a better hue than Kellie’s bright white pick, which fits into any suitcase lineup perfectly.
Shop the Look:
H&M
Padded-Cup One-Shoulder Swimsuit
The layering of the strap makes this swimsuit stand out.
Boden
One Shoulder Swimsuit-Black
The LBD of the swimsuit world—meaning it’s a must.
Mint Velvet
White One Shoulder Swimsuit
Bright white like Kellie’s—a light and breezy summer hue.
3. Striped Swimwear
Style Notes: As far as patterns go, stripes are eternal—and they’re having a serious renaissance in different colours that make them feel fresh. Nautical white stripes on red and navy are classics, but I’m a fan of Karina’s purple swimsuit, which blends two trends: one-shoulder swimsuits and stripes. It’s the perfect statement that still slots neatly into your summer capsule wardrobe.
Shop the Look:
Hunza G
Square Neck Swimsuit
You can never go wrong with navy. Plus, my Hunza G swimsuits are some of the best I’ve owned.
Reformation
Wailea One Piece Swimsuit
The perfect execution of a subtle stripe. I love the addition of the belt too.
A&f Marina One-Piece Swimsuit
This has removable straps so you can wear it in two ways.
4. Contrast-Trim Swimsuits
Style Notes: I’ve noticed contrast detailing on swimwear everywhere this year. It exudes the effortlessly cool vibe of 1970s athletic wear in an updated look. Lucy’s red-and-white combo is a cheerful choice for hot weather, especially with a low-back silhouette.
Shop the Look:
Reformation
Joy One Piece Swimsuit
MANGO
V-Neck Swimsuit With Contrasting Trim
Pink and brown is a colour combination that’s on my radar this summer.
ZARA
Contrast Halter Swimsuit
A timeless colour combination.
5. Ruched Swimwear
Style Notes: Swimwear can be just as beautiful as a nice top (meaning you get double the use), as proven by Hanna’s gorgeous ruched swimsuit. The texture tints outfits with a vintage aesthetic that’s reminiscent of ’50s looks.
Shop the Look:
Free People
Rhythm Brighton Eyelet Scrunched One-Piece Swimsuit
Wear this with jeans, linen trousers, skirts and shorts.
MELISSA ODABASH
Sydney Strapless Ruched Swimsuit
Get a comfortable fit and no tan lines with a strapless style.
& Other Stories
Ruched Swimsuit
6. Cocoa Brown Swimwear
Style Notes: Chocolate brown took the fashion industry by storm and it’s not slowing down. It’s the perfect neutral for summer attire as it’s lighter than black but just as sleek.
Shop the Look:
Reformation
Wailea One Piece Swimsuit
The high cut gives a vintage spin.
Baiia Swimwear
Espresso Reversible Wrapsuit
On the other side is a pattern so you get two swimsuits in one.
MATTEAU
The Square Recycled Swimsuit
Square neck styles are eternally trendy.
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