South Korean video game developer Krafton is driving a ‘Game Responsibly’ campaign for desi PUBG — BGMI (Battlegrounds Mobile India). Starting with a series of films, the campaign encourages gamers to take a pledge of taking care of themselves and their squad mates’ mental health as they take on the Battlegrounds. The drive is meant to promote safer and responsible gaming habits and build awareness amongst players to cultivate safer and healthy gaming habits.
The first film which is out on YouTube addresses parents and tries to tackle the core problem of continuous gaming in a light-hearted manner. The second film will encourage players to occasionally “lookup” from the phone they’re always buried into. Overall, the films are meant to drive home the message of responsible gaming with BGMI’s safety features.
As per the company, here are some important steps which exist within the game for parents to know, and understand.
Virtual World Warning Message: Just before the game starts, players should be aware of the virtual world they are entering. The in-game audio is supposed to reinforce that this game exists in a virtual world and is not their real life.
OTP authentication: Every player, below the age of 18, needs to register a parent or a guardian before they start to play for the first time. An OTP will be sent to the registered person’s number, post which the minor is allowed to play the game.
Break reminders: Some games can get intense and make players lose track of time. But timely breaktime reminders should help players get the required downtime. These reminders help them look up from their game and get back to real life.
Gameplay limits: With a strict gameplay limit in place, players below 18 years can not indulge in gaming for more than 3 hours per day.
Daily spend limits: Krafton has also set an in-game daily spend limit of Rs 7000 to automatically stop them from overspending.
Moderated game graphics: Krafton says that it has sensitised in-game graphics to inculcate a healthy and responsible gaming culture. These include reduced violence, bloodshed and parameters to keep the language in check.
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