Poland Climbs to No. 2 in EU Tourism Growth – Warsaw Insider

Poland’s assets — from historic cities and cultural heritage to beaches, lakes, forests and mountain ranges — suggest considerable room for growth. Yet tourism contributes just 4% to national GDP, compared with the EU average of around 10%. The current government is aiming to raise the sector to 9% of GDP by 2030 under a strategy unveiled in September.

Signs of momentum are already visible. Last year, Kraków was named Europe’s best city break for the fifth time by UK consumer group Which?, while nearby attractions — including Auschwitz-Birkenau and the UNESCO-listed Wieliczka Salt Mine — logged record visitor numbers.