Professional indoor lacrosse team the San Diego Seals has announced a sponsorship with Harrah’s Resort Southern California for the 2025-2026 National Lacrosse League season. A Seals spokesperson told Times of San Diego that the sponsorship is a multi-year deal.
The sponsorship will include Harrah’s Resort named as the Seals official casino partner, along with a new premium area experience for home games played at Pechanga Arena in San Diego, formerly the San Diego Sports Arena.
To coincide with “funner,” Harrah’s longtime brand positioning, a section of the arena will be designated as the Harrah’s Funner Zone and feature a live DJ, food and drink options and a party atmosphere. With a capacity of 300, the Harrah’s Funner Zone will be located at field level, against the glass, on the west side of the arena.
Cost of tickets in Harrah’s Funner Zone for a group of 10 or more fans will start at $30 per person, while individual tickets will start at $40. Each ticket will come with a $10 food and beverage credit. Tickets will be sold on per-game basis.
“Just like the name says, it’s going to be a real party zone,” said Seals VP Adam Boettger. “Today’s fans want more than just a game and they want more than just sitting in a traditional arena seat. They want an experience that they can’t get anywhere else and the Harrah’s Funner Zone is going to be just that.”
Harrah’s Resort launched its “funner” theme in 2017, which included the official name change of a plot of land along State Route 76 and the San Luis Rey River where the resort sits from Valley Center to Funner, California – complete with online navigation and directional road signs.
David Hasselhoff, who played “Mitch Buchannon,” an All-American, Los Angeles County beach lifeguard on the “Baywatch” TV series, became the first “official” mayor of Funner in the 2017 rebranding campaign that included television, radio, print, outdoor, and social media ads.
“Funner is more than just a place for us, it’s a way of life, and we’re thrilled to bring that unique spirit and energy to the San Diego Seals,” said Jill Barrett, senior vice president and general manager of Harrah’s Resort Southern California.
“The Harrah’s Funner Zone is the perfect place for fans to enjoy the fast-paced game with a high-energy atmosphere that is authentic to the Harrah’s Resort SoCal experience.
“Whether you’re cheering on the Seals or visiting us at the resort, we are excited to share our one-of-a-kind fun with the San Diego community.”
Harrah’s Resort, with three towers, 1,087 rooms, three swimming pools and 11 restaurants, is an enterprise owned by the Rincon Band of Luiseno Mission Indians and managed by Caesars Entertainment. The gaming floor includes 1,500 slots and more than 50 table games.
NLL, the world’s only professional box lacrosse league, boasts 14 teams that play 18 games between December and late April. The Seals, formed in 2017, played their first NLL season in 2018-19.
Gestalt’s new client is luxury jewelry brand
Gestalt Brand Lab, a San Diego branding and marketing agency, reports it has been named agency of record by luxury jewelry line TACORI, based in Glendale.
A statement said that Gestalt has been retained for a comprehensive brand re-imaging and positioning, an updated messaging platform, and overarching creative elements, including print, online and TV ads, website, social media, in-store design, partnerships, and event execution.
A spokesperson told Times of San Diego that plans for media placements and expenditures have not been finalized, but execution of communication elements are expected to roll out this fall.
Gestalt said it was selected based on established successes with other clients within the luxury and fine jewelry industry, including designer Martin Katz of Beverly Hills, the Gemological Institute of America, Gaggenau and artist Jonathan Schultz.
“We know the Gestalt team well and their extensive expertise in our industry and holistic approach to brand development were major factors when it came to naming them as our agency of record,” said Paul Tacorian, TACORI’s chief executive officer. “We look forward to collaborating with the team as they propel the TACORI brand into its next chapter.”
Sold through retail partner locations nationwide, TACORI is known for its engagement and bridal jewelry, as well as gold and diamond necklaces, earrings, bracelets and rings across several unique design collections, including the Classic Crescent, Dahlia, Stilla and more.
“The TACORI name is long associated with pieces that will last a lifetime and the generations behind the brand, steadfast in a determination to making their line timeless and wearable,” said Brian Munce, managing director at Gestalt.
“We are thrilled to be working with TACORI to continue to tell that story and introduce the brand to diverse new consumers seeking enduring designs.”
According to Chad Farmer, creative director, Gestalt, “One of our key tasks will be to re-imagine how we communicate the exclusivity, trendsetting designs and generational history behind TACORI pieces along with their independent spirit to a wide audience, including younger consumers that are just beginning to invest in genuine, heirloom pieces.”
Founded in 2019, Gestalt Brand Lab’s other clients include Luna Grill Restaurants, Best Day Brewing, Lumin and Jamba. It was named No. 12 on Agency Spotter’s “Top 100 Best Brand Companies” in 2025.
TV cameras in the courtroom debated by judges, lawyers, journalists
On Tuesday, Aug. 26th, the San Diego chapter of the Society for Professional Journalists will co-host “Cameras in the Court,” a reception and program from 5 to 7:30 p.m., at the San Diego County Bar Association Center, 330 “A” St., Downtown San Diego.
Admission is free and the public is invited to attend.
The event, also hosted by the SDCBA and the San Diego Superior Court, will feature discussion and debate exploring the best approach to informing the public about important developments in court proceedings, while still maintaining the dignity and solemnity of the judicial process.
Topics will include: whether the federal prohibition of cameras in the court promote or detract from the rule of law; if state courts allowing cameras in courtroom turned trials into media circuses; and whether California state court rules provide sufficient guidelines for access to justice for the media and public.
Speakers will include Chief Judge Cynthia Bashant, United States District Court, Southern District of California; attorney Marc Carlos; Adam Racusin, reporter, KGTV 10News; San Diego Superior Court Judge Joan Weber.
The moderator will be San Diego Superior Court Judge Dwayne K. Moring.
A networking reception from 5 to 6 p.m. will be followed by the program from 6 to 7:15 p.m. and Q&A until 7:30 p.m. The event is sponsored by Sheppard Mullin. For more information and to register, visit www.sdcba.org or www.spjsandiego.org.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.
(Except for the headline, this story has not been edited by PostX News and is published from a syndicated feed.)
