President Donald Trump has unveiled a new line of fragrances, now on sale through GetTrumpFragrances.com.
The products include “Fight Fight Fight” and “Victory 47” colognes for men and “Fight Fight Fight” and “Victory 47” perfumes for women.
The scents, described as a “rallying cry in a bottle,” are being promoted as luxury, limited-edition items built around Trump’s image and legacy.
The release, confirmed in a product announcement and echoed in a post by the president on his Truth Social platform, marks the latest in a series of branded merchandise offered under the Trump name.
The fragrances are available for immediate purchase, with prices for the Victory 47 editions set at $249 a bottle. According to the website, the products embody themes of resilience, victory, power and confidence—with packaging that features the president’s likeness and symbolic gestures, such as a raised fist or golden statue.
What To Know About the Four Trump Fragrances
Fight Fight Fight—Cologne for Men
The cologne, which the website says is for “patriots who never back down,” is said to deliver “rich, robust notes.” Fragrance critic reviews and user comments on the resource site Fragrantica indicate notes of cardamom, geranium, fougère accord and an overall woody, spicy and aromatic character.
Fight Fight Fight—Perfume for Women
The sister scent is described as “empowering” on the official website, crafted for women “who embody strength and grace, like President Trump.” The perfume, which comes in a white and gold bottle, “blends delicate floral notes and a burst of citrus for an elegant finish,” the website says.
Victory 47—Trump Cologne for Men
This limited-edition cologne is framed as a collectible item commemorating Trump’s “historic victory and upcoming inauguration as the 47th President.” The fragrance is said to blend “rich, masculine notes with a refined, lasting finish.” The scent comes in a bottle designed as a golden Trump statue.
Victory 47—Trump Perfume for Women
The Victory 47 perfume arrives in a rose gold statue bottle and promises to capture “confidence, beauty, and unstoppable determination.” The scent is described as “sophisticated, subtly feminine.”
Get Trump Fragrances
What People Are Saying
President Donald Trump wrote on Truth Social on Monday: “Trump Fragrances are here. They’re called ‘Victory 45-47’ because they’re all about Winning, Strength, and Success—for men and women. … Enjoy, have fun, and keep winning!”
Senator Mark Warner, a Democrat from Virginia, wrote on X: “Unbelievable. While his party does all-night votes to rip away health insurance from millions, Trump hawks his perfume. Bet it smells like this whole bill—garbage.”
Unbelievable. While his party does all-night votes to rip away health insurance from millions, Trump hawks his perfume. Bet it smells like this whole bill — garbage. pic.twitter.com/ah8KMqJ27U
— Mark Warner (@MarkWarner) July 1, 2025
Representative Brendan Boyle, a Democrat from Pennsylvania, wrote on X: “Millions of Americans are about to lose their health care thanks to Trump and his Republican puppets. And what’s our President focused on? Selling his crappy perfume to further line his pockets. What an embarrassment.”
Millions of Americans are about to lose their health care thanks to Trump and his Republican puppets. And what’s our President focused on? Selling his crappy perfume to further line his pockets. What an embarrassment. pic.twitter.com/sCngCGP4FY
— Congressman Brendan Boyle (@RepBrendanBoyle) July 1, 2025
Newsweek has contacted the White House, via email outside working hours, for a response to these comments.
What Happens Next
The Trump fragrances are available for purchase at GetTrumpFragrances.com and ship nationwide. As with other Trump-branded ventures, the fragrance line has already raised ethical concerns for the sitting president. With the products promoted as collectibles and luxury items, further responses from supporters and critics are expected.
(Except for the headline, this story has not been edited by PostX News and is published from a syndicated feed.)
