- Ungku Norliza has been appointed deputy CEO of Boost Bank
- Gin Wong has been named the new head of consumer business
Boost, a leading regional fintech player, has announced strategic leadership movements, reflecting its commitment to nurturing internal talent and driving continued growth across its digital financial services ecosystem.
In a move that underscores the company’s confidence in homegrown leaders, Ungku Norliza Syazwan Ungku Halmie has been appointed deputy CEO of Boost Bank, Malaysia’s first homegrown digital bank. Formerly CEO of Boost Life, Ungku Norliza played a pivotal role in scaling the Boost eWallet into a hyper-growth platform. A renowned and accomplished leader in the fintech industry, she was recognised as ‘Female Leader of the Year’ in 2023. In her new role, she will work closely with Fozia Amanulla, CEO of Boost Bank, to accelerate the bank’s expansion and innovation roadmap.
Meanwhile, Gin Wong has been appointed head of consumer business, taking over the Boost Life portfolio in an expanded role to lead the next phase of growth through strategic oversight of consumer experience and innovation. Previously head of product, Gin has been instrumental in evolving the eWallet ecosystem into a seamless, everyday financial companion for millions of users. She will now build on that foundation to deepen customer engagement and unlock new growth opportunities.
“At Boost, one of our core principles is creating a platform where every employee can grow and thrive professionally. We believe it’s our responsibility to provide opportunities, and it’s up to our people to seize them. There’s nothing more fulfilling than seeing Boosties embrace this chance and advance in their careers, fuelling our collective growth as a company,” said Sheyantha Abeykoon, group CEO of Boost.
“Leaders like Ungku Liza and Gin exemplify this spirit, and we’re immensely proud whenever we can open doors for our own people to rise within Boost,” he added.
These leadership movements reinforce Boost’s commitment to unlocking internal potential and building a pipeline of strong, future-ready leaders, as the group accelerates its ambition to become a leading regional digital banking group that is reimagining financial access and inclusion.
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