Argentina’s 2-0 win over Mexico was the most-watched Spanish-language World Cup group stage broadcast in U.S. history, drawing 8.9 million viewers on Telemundo television and the streaming services of Telemundo and Peacock.
The game, which started at 2 p.m. EST Saturday, topped the previous group stage mark of 5.7 million set in Brazil’s 2-0 win over Serbia, a 2 p.m. EST kickoff on Nov. 24. The overall U.S. Spanish-language record is 9.2 million on television for the Netherlands’ 2-1 win over Mexico in a round of 16 game on June 29, 2014, a Sunday match that kicked off at noon EDT.
The Argentina-Mexico match set a record with 2.08 million viewers of the streams on Telemundo and Peacock, topping the 1.35 million for Mexico’s 0-0 draw against Poland on Tuesday, the networks said.
Telemundo and Peacock are part of NBCUniversal, which is owned by Comcast Corp.
Fox has U.S. English-language television rights.
Our new weekly Impact Report newsletter will examine how ESG news and trends are shaping the roles and responsibilities of today’s executives—and how they can best navigate those challenges. Subscribe here.
(Except for the headline, this story has not been edited by PostX News and is published from a syndicated feed.)