Marks & Spencer has renewed its media buying and planning contract with WPP Media agency Mindshare after a closed review run by The Aperto Partnership.
Mindshare has worked with the high-street retailer across its food, fashion, home, beauty and masterbrand portfolio for more than a decade, having initially won the account in 2014.
With a remit covering all above-the-line channels, social, digital, modelling capabilities and SEO across the UK and internationally, the account is one of the agency’s three top-spending accounts behind Unilever and KFC.
Sharry Cramond, director of loyalty, Fashion, Home and Beauty marketing and masterbrand at M&S, said: “Mindshare UK has supported us in broadening our appeal as we continue to reshape M&S for growth. Mindshare has consistently been creative in its output, helping us think differently about the channels we invest in and which product offerings and services are the most appropriate to target both new and existing customers.
“We really value Mindshare as our media agency and look forward to the next few years in terms of strategic output and growth.”
Mindshare’s work for M&S this year has included media for the brand’s “Farm to foodhall” campaign with chef Tom Kerridge and an expanded ad-funded entertainment partnership with ITV for the show Tom Kerridge Cooks Spain.
Jem Lloyd-Williams, chief executive of Mindshare UK, added: “We are incredibly proud of our decade-long partnership with M&S. Over the years, we have collaborated on multiple campaigns that have helped change the perception of M&S and broaden its audience. Our approach has helped grow one of Britain’s most beloved brands and develop relationships with younger audiences, as well as long-time customers.
“As we begin the next chapter in our relationship, we look forward to collaborating on even more campaigns that help to create meaningful and genuine connections with many more British consumers.”
On the creative side, ads for M&S Food are made in-house, while Mother handles Clothing & Home.
(Except for the headline, this story has not been edited by PostX News and is published from a syndicated feed.)
