Researching, recommending, and myth-busting buzzy beauty products is quite literally part of my job description, so know that I’m not exaggerating when I say that I’ve tested virtually every single cult-favorite formula in the game. From TikTok-viral hits to French pharmacy gems to celebrity-endorsed favorites, I’ve spent ample time with each and every launch to separate the truly-out-of-this-world bestsellers from the ones that are, quite frankly, all hype. Ask me if [insert tantalizing product name here] is actually worth the money, and I’m confident I can influence your purchase way or the other.
So what products have earned a spot on my list of worth-it buys? The edit is small but mighty (told you, I’m discerning!), but a bunch are currently available on Amazon—and slashed up to 50% for Prime Day. (Just a friendly reminder: You must be an Amazon Prime member to shop the sale!). Keep scrolling to get your hands on each and every hero before they inevitably go OOS or when the discounts disappear on July 11.
Quick Highlights
18 Cult Beauty Items to Buy on Amazon Prime Day
SOL DE JANEIRO
Cheirosa ’62 Hair & Body Fragrance Mist
Arguably Sol De Janeiro’s most viral hit. I get no less than three compliments every time I wear it!
SK-II
Facial Treatment Mask (6 Count)
Please, do yourself a favor and snag these award-winning sheet masks at a discount. Practically every celebrity makeup artist I know uses it on their clients before red carpet events; it makes the skin look perfect, even without a stitch of foundation.
Paula’s Choice
Skin Perfecting 2% BHA Liquid Exfoliant
This salicylic acid toner is so popular that you can find a host of other copy-cat formulas on the market—but I (plus derms) personally prefer the OG. It’s a must for a smooth, even skin texture.
Hero Cosmetics
Mighty Patch Original (72 Count)
Yes, Mighty Patches are worth they hype. In fact, they’re the only pimple patches I’ll use. Snag the 72 count instead of the normal 36; I promise you won’t regret it.
Burt’s Bees
Tinted Lip Balm – Red Dahlia (2-Pack)
I’ll never ignore an opportunity to stock up on this classic tinted lip balm.
BeautyStat
Universal C Refiner
BeautyStat
Peptide Wrinkle Relaxing Moisturizer
I can’t help but include another BeautyStat hero, especially because this one’s tagged at 50% off. I’ve gone through two jars already, so you better believe I’ll be adding this one to my cart. With each application, I can literally see my skin tightening in real time (thank you, neuropeptides!).
Nécessaire
The Body Wash – Eucalyptus
I absolutely fly through Nécessaire’s body washes in the summertime. They’re sleek, elevated, and make my tiny bathroom feel like a spa. The Eucalyptus and Olibanum scents are not to be missed.
Akt
Deodorant Balm – SC.05 Columbia Road
If you know me, then you know how much I adore Akt’s deodorant balms. They’ve earned quite a bit of buzz over the years (rightfully so, IMO), thanks to their high-performing formulas and sophisticated fragrances. I’ve worn Columbia Road (my favorite scent) through heated workout classes and sweaty commutes, and I’ve managed to smell fresh all day long.
Moroccanoil
Moroccanoil Luminous Hairspray
ICYWW, this beloved hairspray withstands the test of time—and outlasts hair-raising humidity.
DAE
Cactus Fruit 3-In-1 Styling Cream
Beauty fans have gone absolutely feral for this 3-in-1 styling cream since it launched, and for very good reasons. It simultaneously battles frizz, preps strands for smooth blowouts, provides enough hold for slicked-back styles, and defines curls.
Dr.Jart+
Cicapair Tiger Grass Color Correcting Treatment SPF 30
Ever see a TikTok video of someone spreading this green-tinged cream all over their face and watching their redness instantly disappear? Yeah, the magic really works.
Moon Juice
Mini Dew Electrolytes Powder
Moon Juice is offering a whopping 40% off its buzzy electrolyte powder, and I, for one, will be restocking my supply. It’s like a clean, tastier (at least in my opinion) version of Gatorade.
Briogeo
Superfoods Acai + Passionfruit Lightweight Hydration Hair Mask
Briogeo might be most famous for its Don’t Despair, Repair! Deep Conditioning Mask (which is currently 40% off, BTW), but I implore you not to sleep on the brand’s new acai-infused number. I use it in place of regular conditioner, and it makes my hair smell incredible.
Mediheal
Hyper Collagen Mask (4pcs)
I swear, this viral K-beauty mask makes me look like I just had a Hydrafacial.
Ever since Gracie Abrams wore these 100% pure silk scrunchies, they’ve flown off the shelves. Now that they’re 25% off, I expect even more pandemonium.
Milk Makeup
Cooling Water Jelly Tint
Remember when these jelly blushes broke the internet? You know the hype is real when the innovative formula remains a beauty-editor favorite. The fresh, dewy flush it provides is simply unmatched.
Mario Badescu
Drying Lotion
Never will I ever give up this iconic drying lotion. Just a dab on pesky breakouts helps completely flatten the texture within hours.
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